Advisor to vendor

Sale to United Laboratories LLC

The Opportunity

cr360 was a rapidly growing and market leading SaaS (software as a service) business focused on providing a platform for global clients to consistently track, measure and manage EHS, supply chain and CSR metrics. Founded by university friends Richard Kirby and Anthony Jenking in 2004 and originally based in Cambridge.

cr360 provides 200 clients (including McDonalds and Nestle) in 168 countries with a 360-degree view of EHS, compliance, Corporate Social Responsibility and supply chain information. In a competitive market, the Company needed to raise growth capital or join forces with a larger player to secure its position at the forefront of the market.

The Solution

We explored a number of private equity and growth capital solutions with the management team before concluding that sale of the business would provide the optimal solution – securing the future of the business, giving access to greater capital and resources, and enabling the founders to realise their investment. We negotiated a deal with US giant United Laboratories (UL), who will help strengthen global relationships with key customers and enable cr360 to leverage UL’s global scale and resources to expand into new markets.


The Outcome

The shareholder sold 100% of the Company to UL and remained with the Group for a period to ensure a smooth transition.  They have now moved on to pursue new interest and ventures

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