4 August 2022
Cambridge-based accountancy firm, Ashcroft, has grown its headcount by over 30% since formation in March 2020, just as the UK went into national lockdown. Now a 40 plus strong headcount of expert advisors to entrepreneurs, corporates and private clients, the firm is putting people at the centre of its mission with its fresh new approach to client support: create, realise, retain.
Through this modern twist to accountancy, the team at Ashcroft are committed to creating productive relationships and long-term partnerships, which help their clients to realise the value of their assets and retain their wealth through adding real, discernible value by encouraging clients to be part of something different.
Dominic Anthony, Partner, said: “Since launch, we have enjoyed great growth of the Ashcroft family. Something we are particularly proud of due to the impact of COVID-19 and the current recruitment climate affecting businesses across sectors. I believe this is in part due to our mission to be different in how we implement and share our expertise, experience, and excellence in everything we do.
“At Ashcroft, we understand that every client is different. Our holistic approach to advising clients is embedded in our culture and is the foundation of the firm. We pride ourselves on creating trusted and long-standing relationships with each of our clients by understanding their goals, professional preferences, and personal likes, and it is this approach that we believe really makes a difference to their success.”
The partners’ combined 145 years of professional expertise delivers inspirational leadership and a culture of candour enables them to be unique in how they deliver and exceed expectations for their clients, whether it be securing R&D funding, planning for the next generation, helping to sell businesses or just accounting and personal tax compliance.
Anthony added: “We strive to retain our commitment to clients, often becoming a trusted strategist and true extension of their team. As a result, many of the individual client relationships our talented team have retained and brought with them to Ashcroft span generations. I look forward to seeing what the coming years have in store for the firm as we continue to grow.”